Tourism Australia has just launched their ‘Live from Aus’ virtual tourism activation. Live from Aus will bring some of Australia’s best tourism offerings ‘live’ into the living rooms of hundreds of Australians.
Live from Aus will highlight the best that Australian tourism has to offer, from unique culture to stunning natural beauty, world class food and drink and exceptional wildlife. Live from Aus will be hosted by an array of Australian personalities, advocates and industry operators who will educate, entertain and inspire viewers with a range of interactive experiences, including cooking demonstrations, wine tastings, exercise classes, cultural immersion sessions and Australian wildlife encounters.
HOW YOU CAN GET INVOLVED
1. Join the Facebook event, watch the program of content on Facebook or YouTube and share it with your networks using #SeeAustralia.
2. Stream your own events on your social media channels using the Live from Aus logo. You will be able to download the logo from 16 May 2020.
3. Let Tourism Australia know about any live streaming events your business has coming up by emailing socialmedia@tourism.australia.com with Live from Aus in the heading. If the content is relevant for Tourism Australia’s audiences, Tourism Australia can help promote it.
4. Submit your content ideas to be considered for Tourism Australia’s channels by emailing socialmedia@tourism.australia.com with Live from Aus in the heading. Tourism Australia will be releasing guidelines with more information about live streaming.
NEED TO KNOW HOW TO CREATE COMPELLING CONTENT?
Tourism Australia has you covered with various tutorials showcasing tips and tricks on creating great social content. Download their Factsheet here.
Find out more about how to livestream on Facebook and Instagram here.
Learn how to create great social content here.
Hear from Industry leaders with Tips & Tricks from Facebook here. For more information visit https://www.tourism.australia.com/en/about/our-campaigns/live-from-aus.html?cid=DM55686&bid=27785927
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