Learn everything you need to know to keep your bookkeeping and accounting fees down and ensure your business is set up properly from the start. Whether you are starting a new business or are already in business but want a better understanding – this is the opportunity for you!

Experienced finance professional Colin Thompson will lead the workshop. As an accountant for many years, Colin has worked in a range of settings and taught accounting and business courses. Colin is very much people-focused and enjoys helping others achieve their business-related goals.

Tickets for this half-day event are heavily subsidised by Southern Grampians Shire Council and available for $ 50 inc. GST.

What the workshop will cover:

• What is a bookkeeper?
• What registrations do I need for taxation?
• What business structure should I have?
• Do I need a business name?
• What options are there for recording my income and expenses of my business?
• What are the different financial reports?
• What is a business plan and do I need one?
• What do I need to consider if I engage workers?
• What other matters do I need to consider?
• Summary of tips for efficient bookkeeping
• Over 100 pages of notes, worksheets, reference material, links to key websites
• Plus much more

This workshop will help you develop a strong personal brand; one that communicates your brand values, mission and bigger vision to the world with integrity and authenticity.

Learn the process for defining the key aspects of your personal brand that will make an impact on growing your audience and the strategy for applying this throughout all areas of your business. The aim? To help you build expertise, credibility, community and elevate your personal brand.

Here’s a quick taste of some of the topics we’ll discuss:

• Intro : An overview and examples on strong personal brands from various industries
• How a strong personal brand can grow your business or be used to promote a service or product
• Exercise: Defining your personal brand vision and mission
• Exercise: Defining your personal brand values
• Practices, must dos and strategies on how to apply your personal brand values, vision, passions and mission in your branding

1. for cultivating authenticity
2. for building trust on your website
3. for building credibility online via social media
4. for a strong product or serviced based offering
5. for creating strong networks and communities

• Exercise: Determining clear next steps and key actions that are aligned with your personal brand

Register for this online workshop to elevate your personal brand.

Search Engine Optimisation gets talked about as if we should all know what it means. Put simply, it’s a practice that increases your website’s visibility in search engines like Google. Foundational SEO practices include the technical side of your website setup, as well as the keywords used within your content.

This webinar will explain:

• Why SEO is critical for the success of your business
• Simple steps to optimise your website’s SEO
• How to choose the best keywords for your business

Register for this webinar to gain a better understanding of SEO techniques for beginners.

Each bit of contact a customer has with your brand – be it via your website, social media, a physical store or in a meeting – is called a touchpoint. These experiences have an enormous impact on consumer perceptions of your brand – often subconsciously. Building a business that is consistent across all online platforms is not only important for brand-building and reputability – it instills a sense of confidence in both new and existing customers, and makes them more likely to think of you when they’re looking to purchase. Everything from your social media posts and online ads, to your blog and website need to align and be consistent. In this session we will look at some common digital touchpoints and how they may affect a customer’s experience with your brand. Join us for this two hour deep dive workshop and make your brand the strongest it can be in 2022 and beyond.

Facebook advertising can take your business to the next level. It is critical that you understand the foundations to avoid wasting time and money. Use posts to inform, intrigue, and offer incentives to followers—and then take that engagement beyond page posts by advertising.

Don’t rush the setup of a Facebook ad. It requires thought and consideration. Variables include your target market, budget, and the duration of the ad. After your advertisement has ended, you can view analytics to understand user behaviour and engagement.

Here’s a quick taste of some of the topics we’ll discuss:

• How Facebook advertising works
• Setting up an effective Facebook ad
• Tracking your ad’s success
• The do’s and don’ts of Facebook advertising

This workshop is for small business owners who want to:

• Make the most of Facebook’s advertising capabilities
• Increase traffic, leads, and sales by setting up their own targeted Facebook ads

Register for this online workshop to learn how to build custom audiences for your small business using Facebook advertising.

Tell a story. Market a promotion. Build brand awareness. Prompt an action. Do all these things and more using a single graphic. Visual marketing is more likely to catch a customer’s attention, though to stand out, it must have a fresh, relevant image and high-quality design. You can use Canva to achieve this.

Canva is a free, easy-to-master content creator for visual marketing. You can create a custom project, logo, infographic, flyer, social media post, web banner, and much more. Canva is well suited to small businesses, as it offers social media graphic templates already sized for each platform; an array of stock images, illustrations, and fonts; a comprehensive editing panel; visual hierarchy for the various components of your design; and high download quality.

Here’s a quick taste of some of the topics we’ll discuss:

• Use Canva’s comprehensive editing panel
• Utilise existing templates and stock images/illustrations
• Design an effective piece of visual marketing

This workshop is for small business owners who want to:

• Improve the look and feel of their visual marketing
• Create a brand that is consistent in all areas of visual marketing
• Better understand the capabilities of the Canva design platform

Register for this online workshop to learn how to use Canva for your visual marketing!